Since 2013, ABIC has collaborated with Bermuda Business Development Agency (BDA) on the Everybody’s Business Campaign. The objective is to inform on the value and importance of international business to the Bermuda economy and to every Bermudian. The program provides information and perspectives on the wide-range and critically important benefits of the international business sector – to the island’s overall economy, to job creation and the quality of life for residents. Campaign outreach is through radio shows, graphics, film, social media and advertising.